EU Demands Google To Do Major Changes In Its Search Rankings

Posted: Jun 20 2015, 5:17am CDT | by , in News | Technology News


EU Demands Google to Do Major Changes in its Search Rankings
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  • Google threatened by EU for unfairly promoting own services and ads!

The European Union has threatened Google Inc. with a substantial fine after allegations of infringement in search results.

The European Union has been developing an antitrust case against Google Inc. for the last five years. According to the EU authorities Google has been unfairly promoting its own online service and ads in place of other rivals. If Google fails to share online market space with other rivals then it will be fined with a large sum good enough to ensure compliance. 

The document has been provided to Google specifying the changes they will have to make and the fines they will be charged if not. Google search dominates 90 percent of the space in the online market share, while it only has 65 percent in the US.

The EU officials claim Google has been using its position as the leading market search engine to promote its own services over rivals companies such as Microsoft and Yelp in search results.

Details of the antitrust bill by the EU have not been made public in deference with their law; however inside sources have revealed the document issued to Google is 120 pages long.  The document has also allegedly asked Google to rate its services on the same criteria it treats other search products and not to give itself preference either intentionally or unintentionally.  

The fine by the EU is based on the revenue Google generates in the European countries and may redefine the way Google services are available all around the world.

The case against Google apparently started in 2208 when allegations of foul play surfaced, as rivals complained the vertical searches especially in areas such as shopping, restaurants and travel are biased. Google has also been accused for unfairly diverting traffic from rival shopping sites to own services. 

Source: WSJ

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The Author

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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