The phone, which faced some problems due to their thin nature, are putting on some weight for the next generation.
Remember how the coolest thing to do with your new iPhone 6 or 6+ was to see if it could bend? You may have forgotten, but Apple certainly hasn't, and they are making changes so that it doesn't happen again.
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There were a few rumors about the newest iPhone that came out of Taiwan today, but the one that is getting the most attention is that the phone will actually be thicker! In fact, it will be 0.2 mm thicker, to be precise.
This is a big deal to not only the phone industry, but also to the technological industry. So much has been put into making things smaller and smaller that we don't realize that sometimes it doesn't really help anything. For years, Apple's main marketing ploy was that the iPhone was the smallest and thinnest phone on the market.
The writing has been on the wall for the last few years. In fact, when asked about the future of phones and whether or not they would get thinner, the company’s senior vice president for marketing framed thinness as a tradeoff, not a feature:
“If you want a product that’s thicker with a bigger battery it’s also heavier, more costly, takes longer to charge,” Apple’s Phil Schiller told Daring Fireball’s John Gruber on Day 2 of WWDC. “We model every thickness, every size, every weight and try to figure out what the tradeoffs are. I think we’ve made great choices there.”
However, the phone's thickness won't actually have all that much to do with the battery or even the flexiblity of the phone. Instead, it will have to do with Force Touch electronics that will be one the new phone’s chief selling points.
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One of the other predictions by this same man is that the new iPhones will be 4.7 and 5 inches.