Instagram will now compete with Twitter for real time searches through tags.
Instagram is finally stepping into the real-time coverage platform which made Twitter famous. Instagram just released a new feature called ‘Explore’ which will allow users to see photos from a particular event.
"The new Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe," the Instagram team wrote in an official blog post.
The search in explore will contain Trending Tags, Trending Places, curated content, plus a new Places Search, therefore not only pictures with a single tag will be view-able but pictures with multiple tags but about the same event will be viewable in the same place.
Using the ‘Explore’ Instagram users can now keep up to date about events such as Father’s Day or Coachella or other important events and topics the Instagram team deems important in real-time.
Instagram has about 300 million users and on a daily basis they upload 70 million photos, therefore it it makes Instagram a bigger platform than even Twitter. If utilized in the right way Instagram can become a bigger real-time media platform rather than just a beautiful images posting site.
The ‘Explore’ feature is already available in the UK through upgrades and the next wave of upgrades will target the US, before the rest of the world will be availed to the update. According to Instagram the update will be available in every country after ‘Fine-tuning’ of the feature.
‘Explore’ will essentially let users to see people, tags or places from a single box. The most exciting facet is the search of the trending topics, as Instagram experts will filter relevant photos about a current trend and place them in explore.
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Another addition in ‘Explore’ is the exploration into the photos taken around the place a user lives through the ‘Nearby’ option so users can views photos from their own domain.