Google announced that its music streaming service Play Music will now provide a free, ad-supported version to the U.S. users not willing to pay $9.99 per month.
Google recently announced it will provide users with a free music streaming version of Play Music. Usually Google charges $9.99 per month to its users for subscription to the music streaming service; however a free version which will be supported by advertisement has also been released.
"Google Play Music now has a free, ad-supported version in the U.S., giving you a new way to find just the right music—and giving artists another way to earn revenue," Google said in an official blog.
In the free version users will not be allowed to choose songs but instead they will be provided with already formed playlists from which they can choose. The playlist selection mode is similar to the one featured in Pandora or iTunes Radio. The playlist will be formulated by Songza, the music service acquired by Google in 2014 and users will be able to choose playlists based upon genre or artists.
The paid version of Play Music on the other hand provides unlimited access to a music library along with offline streaming and background features for videos on YouTube. The free Play Music version has already been launched on the web, but the Android and iOS versions of Play Music will be launched by next week.
The free version has been offered by Google to attract people to sign up for other subscription services. According to Google millions of users click on the Play music orange button every month, however due to payment of $9.99 they leave the service and use other options for digital music, therefore the service has been made free.
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The spokesperson for Google also revealed the number of subscriber to Play Music has increased over the years and even doubled in the past year alone. Launching a free version of Play Music is Google’s way of keeping users interested in the music streaming app.