Fitbit is now offering its fitness wearables in India through Amazon
The big giant in wearable industry is coming to India with the collaboration of online retail gaint-Amazon.com. According to Indian news express, “the company is initially offering four basic types of wearable bands which will help Indian consumers to track their fitness”. These fitness devices will be available through a Fitbit online store on Amazon’s India website from July 1.
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According to Steve Morley, vice-president and general manager Asia Pacific for Fitbit, “We are establishing an Indian entity and the first employees will be joining soon.” Variety of products has different price range i.e. Fitbit Zip is for Rs. 3,990 ($62.75),Fitbit One is for Rs. 6,990 ($110),Fitbit Flex costs Rs. 6,990 $110),Fitbit Charge is priced Rs. 9,990 ($157),Fitbit Charge HR will be available for Rs. 12,990 ($204),Fitbit Surge is for Rs.19,990 ($314) and Fitbit Aria costs Rs. 9,990 ($157).
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There is no doubt that these products are expensive as compared to their US counterparts, and a lot more than what most people would be willing to spend on fitness trackers. Well the company needs to lower down its prices else, it will really be hard to sell them at these prices and that too in the country like India.