Apple caved in to the pressure from Taylor Swift and labels to pay during the 3-month free period. Now Apple is matching Spotify's payment for free streaming.
Apple Music will launch on June 30. Apple is still busy closing contracts with the music industry after lots of labels did nto sing up to Apple Music because they would not get paid during the 3-month free trial period.
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Taylor Swift's public post tipped Apple over and the company offers now a new deal under which they pay 0.2 cents per song streamed during the free trial. This is about what Spotify pays for songs played in the free tier. The New York Times reports that Apple proposed initially a higher revenue share of 71.5% of revenue instead of 70% to make up for the free usage during the trial, but labels did not like the idea to have no income from Apple Music for 3 month.
Apple is expected to kick off a steam roller advertising campaign for Apple Music. Apple has already secured an exclusive deal with Pharrell Williams on his new album that will launch on Apple Music.
Starting on June 30, music fans around the world are invited to a 3-month free membership, after which a $9.99/month subscription fee will apply. There will also be a family plan providing service for up to six family members available for $14.99/month.
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The Apple Music streaming music service features a worldwide live radio station from Apple broadcasting 24 hours a day and a great new way for music fans to connect with their favorite artists. Apple Music combines the largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV and Android phones. Apple Music will be available starting on June 30 in over 100 countries.