MasterCard wants to launch the app with face recognition feature
MasterCard announced that it is looking for a new way to add security to its credit card. The company’s management, on Thursday, revealed that it is working into a new system which will use digitalized map of your face to authorize mobile and online payments. All user has to do is to strike a pose and take a selfie!
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The Mobile app is initially planned to launch next year. It will work, when the user will bring the mobile to his eye level, look at the screen and blink. Each time the user will use this process as a method of payment; the system will create a digitized map of his face, convert that map into a hash and compare it to initial copy stored in the MasterCard’s database. Payment will be authorized when both files will match easily.
Users will be able to pay through a mobile app with by staring into the device and blinking once. The blink is used to prevent an outsider to use you picture to hack into the system. Users will also be able to pay through fingerprints, but it is already a mainstream technique.
Ajay Bhalla, one of the MasterCard employees working on this serivc told CNN Money that: “The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it,”
The company is reportedly planning to release a 500-person pilot, very soon to test this new service. The company is also in cooperation with the major Smartphone companies like Apple, BlackBerry, Google and Microsoft, to bring this service into their devices.
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Phillip Dunkelberger, the owner of Nok Nok Labs, also told CNN Money that: "They're storing an algorithm, not a picture of you, and I'm sure they're doing the appropriate stuff to guard it."