Singer Demi Lovato hit the ground at one of her Cool For the Summer parties. She shared a slow motion video of her clumsy fall on Twitter.
Demi Lovato suffered an embarrassing fall at a promotion even for her new single "Cool for the Summer." She slipped and hit the ground pretty hard before making a jump into a pool. She shared a slow motion video of her fall on Twitter with the hashtags #NOTCoolForTheSummer and #F!@#It.
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Several fans present at Demi's Cool for the Summer party on Sunday shared videos of her fall from different angles.
Looks like she did not get hurt as she can already laugh about the incident. Lovato's new single "Cool for the Summer" was released on July 1. Her clumsy fall is turning out to be a great promotion vehicle for her new single. The tweet with the video has already over 20,000 favs and over 18,000 retweets. Getting in on the hype of an embarrassing incident is the smart way to go to leverage and participate in the social media attention. This year we have seen already a number of stars fall during performances including David Grohll, who broke his leg falling of a stage.
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22-year-old Demi Lovato has already a huge list of achievements in her carrier of a singer, songwriter and actress. She started out as a child actor in Barney & Friends. In 2008, Lovato rose to popularity in the Disney Channel TV movie Camp Rock.