The new day from Amazon is dubbed "better than Black Friday."
Amazon is celebrating a pretty big day - it is turning twenty years old! The birthday is such a big celebration that is has declared the day - July 15th - "Amazon Prime Day" which will be a day that has bigger, better deals than Black Friday, the company announced today.
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Starting at midnight on July 15, Prime members can shop from thousands of deals "starting as often as every ten minutes." The savings will be open to Amazon Prime members only in the United States, United Kingdom, Spain, Japan, Italy, Germany, France, Canada, and Australia.
Amazon shoppers can still take advantage of the offers if they sign up for the membership. There is a free 30-day membership available only on July 15. A year of Amazon Prime costs $99 for adults and students (or those with a .edu email) pay only $49. Along with free shipping and exclusive sales, Prime members also get access to Amazon's music catalogue and their streaming library.
“If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world,” said Greg Greeley, vice president of Amazon Prime.
As per usual with Prime, shipping will be free with all accounts.
So why does Amazon push Prime if it costs less for users to get their goods? Well, don't go so far with that thought! According to a recent study, “Prime members make twice as many purchases as nonmembers, and they spend 40% more per transaction.”
For comparison, Amazon sold 5.5 million items on Black Friday in 2014, its busiest shopping day ever. Sales were made at a rate of 64 items per second, according to figures reported by the company.
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The Amazon Prime Day sale will take place on this page on Amazon.com.