The move highlights Apple’s dominance in the consumer electronics market
Change is coming to Apple’s retail stores. Apple is planning to introduce a new packaging for third-party accessories sold at Apple Stores as early as next week, according to 9to5Mac. Apple is said to be working with third-party accessory manufacturers to design new boxes for its third-party products.
Accessories such as Mophie’s Juice Pack and Logitech’s iPad Keyboard (both pictured above) will be encased in new boxes that mimic Apple’s minimalistic design. The goal is to improve the retail experience of Apple’s customers. The move highlights Apple’s dominance in the consumer electronics market—the company is so influential that smaller companies are willing to comply with its demands.
According to a memo sent to retail store employees, the new packaging will be mostly white, similar to the boxes used on the iPhone, Mac, and Apple Watch. The boxes will also have simpler fonts, new images, and will be made from high-quality materials. Because Apple wants consistency across its products, the labelling on the new packaging will also be more consistent.
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Furthermore, the memo revealed the list of third-party accessory makers that will be among the first to use Apple’s boxes. The names include Tech21, Sena, Incase, Mophie, Logitech, and Life Proof. It is still unclear whether more accessory makers will be joining in. The move is already expected. In May, Apple named Jony Ive as its Chief Design Officer. His job includes overseeing the design of Apple’s packaging and retail stores.