Apple goes wacky with new iPhone slogan in new commercial.
Apple released a new commercial for the iPhone to make the point that the iPhone’s hardware and software are designed together. Apple says that because when they design the whole phone, the whole experience is better. This ad is directly aimed at Android phones. Google makes the operating system and its partners including Samsung make the hardware.
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The most valuable company in the world has a point, but the slogan at the end of the new iPhone ad is pure nonsense. "If it's not an iPhone, it's not an iPhone." Apple also plugged the same meaningless slogan at the end of a second iPhone commercial titled "Love." Love is about the high consumer satisfaction with the iPhone. Both new iPhone commercials are great visually, but the "If it's not an iPhone, it's not an iPhone" slogan damages them. Apple think about something smarter or more aggressive. How about "if it's not an iPhone, it's not a smartphone."
Watch both new iPhone commercials below.
Apple is expected to unveil the new iPhone 6S in September. The design will based on leaks not change a bit. The major difference is supposed to be the touch force screen and better performance. Apple can afford this slow innovation cycle as iPhone sales are climbing rapidly especially in Apple's new biggest market - China.
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A new report says that Apple has ordered a record number of iPhone 6S units from suppliers for the launch. Apple is reportedly reading about 90 million iPhone 6S for 2015.