Smart Wine Bottle With NFC Is Coming

Posted: Jul 10 2015, 7:31am CDT | by , in News | Technology News


Smart Wine Bottle with NFC is Coming

A new technology will make wine bottles smart. NFC technology is used to authenticate and inform about the wine.

Wine is more than just alcohol. It has a history, a story to tell. Wouldn't it be nice if a wine bottle could tell its own story? A new technology will make that possible. Thin Film Electronics ASA partnered with the G World Group to unveil the industry’s first smart wine bottle built using printed electronics technology at Mobile World Congress Shanghai 2015.

This smart wine bottle will feature Thinfilm's NFC OpenSense tags and G World's SAMSCAN process, providing a compelling choice to global consumers for the purchase of authentic produce and consumables while delivering significant anti-counterfeit protocols for the agricultural and beverage industries.

The G World system will also deliver on the new Free Trade Agreement initiatives between Australia and China, facilitating trade between the two countries by providing a transparent and accountable system for producers, governments and consumers.

Following MWC, G World and Thinfilm will execute a live field trial in collaboration with Ferngrove Wine Group, a Chinese-owned, Western Australia premium wine company. Ferngrove is a major supplier of five-star red wine to the APAC region and exports more than 600,000 bottles annually to China alone. With more than 50 designated retail outlets throughout China, Ferngrove provides a direct line of sight from the vineyard to the Chinese consumer.

Counterfeit wine, particularly in Asia, is pervasive. Recent reports claim that 50 to 70 percent of all wine sold in China could be fake, with the percentage climbing even higher for premium brands. To better protect winemakers and wine consumers, the G World anti-counterfeiting solution – powered by Thinfilm’s unique NFC technology – will facilitate authentication of individual bottles throughout the supply chain, ensuring they are packaged, shipped, stocked and purchased in their original factory-sealed state.

“The G World system is designed to enhance trade and productivity for industry,” said G World Managing Director, Grant Shaw. “One of the significant outcomes is an anti-counterfeit framework that provides transparency and accountability at all stages of the supply chain. We’re excited to leverage Thinfilm’s technology and believe this solution will be of real value to brand producers as well as consumers that demand authentic products.”

NFC OpenSense tags are thin, flexible tags that can detect a product’s sealed and open states and wirelessly communicate contextual content with the tap of an NFC-enabled smartphone or device. The tags contain unique identifiers that make it possible for companies to authenticate and track products to the individual-item level using powerful software and analytics tools.

In addition, the tags remain active even after the bottle has been opened. Wine makers can extend the dialogue and strengthen relationships with consumers by providing information about the wine. NFC OpenSense is the only publicly demonstrated technology that combines smartphone readability, unique identification, and a definitive electronic reading of a product’s sealed or open state.

“Winemakers and retailers currently are in need of a cost-effective and scalable means to track and confirm the authenticity of individual wine bottles across the supply chain. This gap in the current solution set gives counterfeiters an upper hand,” said Thinfilm Chief Commercial Officer Kai Leppänen. “At Mobile World Congress Shanghai, we’re excited to show the industry how smart technology can provide an authentic solution and fulfill this consumer need.”

Besides the business benefits of the smart wine bottle the ability to call up all the information about the wine on a smartphone is incredible useful. It can be a great start for conversation. The smartphone link could even have buy button to order another case of that wine directly from the winery right there will sipping the last glass. Via ThinFilm.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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