Things are not going Well for HTC and this time its the Grip Fitness Band
At Mobile World Congress 2015, nearby the declaration of the HTC One M9, HTC flaunted a wellness gadget made in association with Under Armor: The HTC Re Grip. It was a step-tracker with a touch delicate, high contrast PMOLED show on top.
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The Grip should have been launched this spring, however that clearly never happened. Presently, a report from Engadget says HTC "just confirmed to us that it no longer plans to ship the Grip we've already seen. A HTC delegate told Engadget that after "broad wear testing and client criticism," (we would envision poor client input), the organization “decided to align Grip with the entire product portfolio for health and fitness launching later this year."Apparently that is PR-represent "We're backtracking to the planning phase." The Re Grip's broad limited promotional page on HTC's site has been evacuated, as well.
The actual report by the HTC management was as following: HTC sent us the following statement: “Through our partnership with Under Armour, we have continued to refine our vision and approach to the health and fitness category. Our goal is to offer best-in-class products for our customers and partners. After extensive wear testing and user feedback, we have decided to align GRIP with the entire product portfolio for health and fitness launching later this year.
This will be a state-of-the-art comprehensive portfolio of products for this category powered by UA RECORD. We are excited to launch this new comprehensive product suite and will share further details as we get closer to launch.” Toward the start of the year, HTC reported arrangements to expand itself from a cell phone just shop to a general consumer electronics company. So far it has reported the Re Camera, Re Grip, and Re Vive—a VR headset made as a team with Valve—yet just the Re Camera has made it to advertise.
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HTC simply completed a sad first 50% of 2015 which left its stock at a 10-year low. Its battles to contend in the cell phone business sector made its general hardware extension appear like a move to greener fields, however now it is by all accounts having issues there as well. The exact opposite thing HTC required was another ineffectively offering item however, and scrapping an item it isn't positive about will presumably spare it some cash.