A month ahead of the new football season Tag Heuer launches a new campaign starring the one and only Cristiano Ronaldo.
30 Days before the new football season Tag Heuer launches a new campaign with football mega star Cristiano Ronaldo. The new advertising campaign is titled #DontCrackUnderPressure.
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The Tag Heuer advertising campaign will launch across the main international media on 20th August 2015, just in time for the start of the new football season.
The photo shoot took for the campaign place in May in a photo studio in Barcelona, with Ronaldo in a very relaxed mood. This was the first TAG Heuer publicity shoot for the three-times winner of the Ballon d’Or. The concept was developed to reflect the brand's motto and campaign slogan, #dontcrackunderpressure.
Tag Heuer says that Ronaldo doesn’t crack under pressure. He follows his own path. Defines his own rules. He challenges himself and the others.
At Baselworld 2015 in March, TAG Heuer launched its first special edition CR7 chronometers, black and football pitch-green, created in close collaboration with its Ronaldo.
Cristiano Ronaldo answers the question "What’s the best advice you could give someone else?" with "Make your own rules, set a goal and follow it through… no one can do it for you."
To the question "Which is more important, talent or passion? Discipline or skill?" he says "All is important. If you’re not passionate about what you do, you won’t move forward and you can never reach your potential. But you also need to be as strong mentally as physically, and you must work constantly to create your own opportunities for success."
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The TAG heuer CR7 watch is about accuracy, precision, dependability and finesse have a huge role to play on the football pitch. The TAG Heuer CR7 is a tactile expression of these qualities, making it a watch that brings together elements of power and playfulness.