Apple Watch Owns 75% Of Smartwatch Market

Posted: Jul 22 2015, 1:50pm CDT | by , Updated: Jul 22 2015, 2:07pm CDT, in News | Apple


Apple Watch owns 75% of Smartwatch Market

Analyst says that the Apple Watch dominates smart watch market with 75%.

Apple is mum about the Apple Watch sales numbers. The don't need to keep the numbers a secret, but they just do it anyway.

The Apple Watch is obviously the most dominating smartwatch on the market. Why? Because the sales numbers of competitors are extremely low. The numbers are high enough for small outfits like Pebble, which thrives on 80,000 units sold of the Pebble Time.

Apple has sold Apple Watches in the range of a billion Dollars so far. This number is the increase in the other product category that Apple announced in the earnings call yesterday. It is a rough pointer, but this is likely the minimum of the Apple Watch generated revenue.

Analyst firm Strategy Analytics puts the number at 4 million units, which translate into a 75% global smartwatch market share.

Cliff Raskind, Director at Strategy Analytics, said, “Global smartwatch shipments grew an impressive 457 percent annually from 1.0 million units in Q2 2014 to hit a record 5.3 million in Q2 2015. It was the smartwatch industry's fastest ever growth rate. Volumes in the second quarter of 2015 were higher than for the whole of last year, when 4.6 million smartwatches shipped globally in 2014.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Apple Watch shipped 4.0 million units and captured a dominant 75 percent smartwatch marketshare worldwide in Q2 2015. Apple Watch launched in sixteen major countries and saw decent take-up from iPhone loyalists in the United States and elsewhere. Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond.”

Behind Apple Samsung follows in a far distant 400,000 smartwatches sold in the Q2 2015. That means Samsung owns only 7.5%. All others including Pebble and Sony have a market share of 17%.

The Apple Watch has not seen yet a Holiday shopping season. It is the ideal premium gadget gift and it will be gift wrapped waiting for many people under a christmas tree this year. 

We estimate that the market share of the Apple Watch after Christmas is about 85%. Additionally the Apple Watch apparently does land in the drawer after a couple weeks as other smartwatches do.

A customer satisfaction survey for the Apple Watch shows a 97% satisfaction score.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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