A new Panda update has rolled out starting over the weekend. According to Google it will take months to fully roll out.
A new Google Panda search algorithm has been rolled out according to Google. The roll out started on the weekend. The Panda 4.2 update will though take months to fully roll out.
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Webmasters have so far not seen meaningful changes. Why the roll out takes that long is unclear.
According to Search Engine Land Google said that the Panda 4.2 update affects about 2 to 3% of English language queries.
The new Google algorithm update is less spectacular than the mobile search update in April. Mobilegeddon was greatly over hyped, but pushed a lot of web sites to get their mobile interface in order.
The first Google Panda release cause havoc in 2011 trying to clean the web from content farms. The update cause a lot of collateral damage including tech news site like ours.
Things have normalized since then but it took a long time. Many sites that got hit by the initial Panda update have not reached the levels of organic google search traffic that they had before the update.
A lot has changed in the past four years making the web a different place with different dynamics. Most notably is the enormous growth of social media and mobile internet use.
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Last week Google beat analyst estimates with their quarterly earnings with higher than expected revenues. The net income reached $3.9 billion, compared to $3.4 billion a year ago. The strong numbers are fueled by Youtube ad sales and mobile ads.