Google requires now websites that display Google Adsense ads to implement user consent policy to comply with the EU Cookie Law. Here is a way to do that in minutes and be done with it.
Judging on the sentiments of comments on Google's announcement to require EU user consent policy compliance for Adsense publishers, webmaster are very annoyed.
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Artem Russakovskii from Android Police wrote: "This is idiotic. Website operators who use AdSense are now required to figure out if a visitor is from the EU and show them some stupid warning."
The value of user consent policy is highly questionable. It just is another distracting click without merit. We at I4U News have not implemented the user consent policy as there was no hard reason to do so, with most traffic coming from the United States. There is of course some traffic from European countries. Almost all websites will have some European traffic.
Google's announcement forces us now to implement user consent. So we did. It was surprisingly painless and only took 5 minutes.
We used Cookie Consent by SilkTide that Google recommends as one of the solutions on their Cookie Choices site. It is the first in the list. We did not bother to test the other solutions.
We went the simple way. The implementation is not giving the visitors a choice to switch off cookies. They can only accept that I4U News is using cookies. If that is not acceptable they have to leave.
There are other solutions that offer to switch off select cookies, which sounds like an implementation nightmare.
Our recommendation to publishers is to stop fretting and just implement the user consent with one of the tools Google recommends. The alternative is to stop using Adsense, which is a big problem not just financially but also most advertising networks fill their inventory with Adsense ads.
So even if publisher is not using Adsense tags natively, Adsense ads still likely show up through display ad networks.
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Google requires to comply with the EU Cookie Law by September 30. Google has started to send out emails to publishers notifying them about the new requirement for Adsense partners.