Did you know that advertising on Google Adsense can cost up to $670 per click?
A click on an Google ad for "San Antonio Car Wreck attorney" costs the advertiser $670. It is the most expensive keyword on Google according to the 100 hundred most expensive keywords list for 2015 SemRush has published.
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The cost per click for legal related ads is incredibly high. Many of them are associated with a location, but also nation-wide terms like Top personal Injury attorneys cost $550 per click.
An odd query listed in top 50 keywords is "Best Business smartphones" with a cost per click of $336. It is one of the few keywords that is not related to legal that can be found in the top 50 keywords.
In fact 78% of the listed terms are related to legal followed by water damage (8%) and insurance (6%).
The reasons for high CPCs is competition and how much a lead is worth.
Another reason is demand that Google's ranking algorithm is creating. When it is really hard to rank for a keyword organically and all SEO means fail than the last resort is buying Adsense ads.
Below is the Infograph SemRush has published listing all 100 most expensive keywords ranging from $670 to $265.
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Embedded from SEMrush Blog
SEMrush offers tools and services for keyword research, business intelligence and online competitor analysis.