In a rare move, Apple issued a statement shooting down reports about MVNO plans.
On Monday we carried a report from Business Insider saying that Apple is testing MVNO and is in talks with carriers to launch such a network.
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The sources of Business Insider said that the Apple MVNO will work like this: "Instead of paying your carrier every month, you will pay Apple directly for data, calls, and texts. Apple then provides you with everything you used to get from your carrier, but the Apple SIM switches between carriers to get the best service. The telecoms companies auction capacity to Apple so it can run the service."
Now Reuters reports that Apple sent them a statement. "We have not discussed nor do we have any plans to launch an MVNO."
On the one hand Apple is a control freak and wants to own each layer. Carriers are though also Apple's biggest customers right now. MNVO plans don't please carriers, especially ahead of a new iPhone launch.
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Rumors that Apple wants to offer a private label network for the iPhone are around since years. Will there ever be one? Maybe. It depends where the industry is going and what consumers want. As long as consumers like carriers to subsidize their new phones nothing much will change.