Target stated it will use the data from the pilot program to tune the Bluetooth beacon program.
Today Target announced it will launch a pilot testing of Bluetooth beacons in stores. More than 50 Target stores will be in the testing phase nationwide. A beacon is a relatively small device capable of transmitting signals through Bluetooth.
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“We’re excited to start using beacon technology to offer real-time, relevant content and services that can help make shopping at Target easier and more fun,” said Jason Goldberger, president of Target.com and Mobile.
“This is another way Target is bridging mobile and stores, and using digital to enhance the in-store shopping experience. We look forward to seeing how our guests respond to what we’ve built."
The Bluetooth beacons in Target will be connected to its smartphone app. Currently the Target app is only available for the iPhone. But work on an android version has also started. To avail from the Bluetooth beacon customers will first have to install the app.
The signals will transfer details of new deals and recommendations to be displayed on the app. According to Jason Goldberger they are excited about the technology. Goldberger is the president of Target.com and Mobile. Goldberger stated the technology will allow enhance the in store shopping experience.
The Bluetooth beacon system will only push two notifications per shopping trip through the Target app. Other deals will be available in the app. But customers will decide themselves to receive the notifications. The system will work to provide the maximum number of deals a customer’s wants to see. The system will also take care as not to overwhelm the customers with too many ads.
More features for the future through the Target app and Bluetooth beacon technology are also promised. A suggested feature will sort through the shopping list to make shopping easier. Stores from different cities in the US have been selected to participate.
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Target store from New York City, Pittsburgh, Portland and Chicago. Also from Denver, Minneapolis, San Francisco and Seattle will participate. After piloting the program will be launched nationwide before the holiday season.