The New York Times Company announced that it has passed the 1 million digital subscriber mark.
The New York Times Company announced today that as of Thursday, July 30, it had passed the one million paid digital-only subscriber mark. It took the publication four-and-a-half years to reach this milestone.
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This number is in addition to the New York Times 1.1 million print-and-digital subscribers.
In making the announcement, Mark Thompson, president and chief executive officer of The New York Times Company, said, “This is a major milestone for our digital consumer business, which we launched in 2011 and has continued a strong and steady growth trajectory. It puts us in a unique position among global news providers. We believe that no other news organization has achieved digital subscriber numbers like ours or comparable digital subscription revenue. It’s a tribute to the hard work and innovation of our marketing, product and technology teams and the continued excellence of our journalism.”
The New York Times managed to double the number of its print readership with the digital subscription. This is not too shabby. It took a long time though, but the New York Times stuck to the pay model and now it pays off.
The pay model for online content is still not that common. It works for big brands and specialized content providers, but most publications rely on advertising revenue.
A New York Times Digital subscription starts at $3.75 per week for web and smartphone.
Web and tablet access sell for $5 per week and the all digital access subscription is $8.75. The New York Times offers the first four weeks for 99 cents to let readers try the service.
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Without a subscription readers can only view 10 articles per months for free on the NYTimes.com site.