In a big change Apple combined the official website with the standalone ‘Store’ tab.
A new design of the Apple.com goes live today. In the new design there is now separate ‘Store’ tab. The domain ‘store.apple.com’ has been removed entirely. The change in its site is major for Apple.
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Before there used to be an official Apple site with a separate store site. The official site only gave specification on the products. While from the Apple store products could be bought. There is only one main site the Apple.com.
Now the main Apple site will also feature the online buying aspect. Purchasing buttons and options are now available on every product page on Apple.com, according to TechCrunch.
First customers used to browse through the product specification. Then they used to jump to the store to buy the products. Now customers can read about and buy a product from the same page.
The pages also have a sub-browsing experience. The sub-browsing allows customers to research a particular model. A category based browsing option has also been added. People wanting to search only for MacBook can remain on the path.
The shopping cart has also been removed. Instead of the shopping cart, a new unified shopping bag is featured. The unified shopping bag follows the customer all over Apple.com to add purchases. The unified bag also allows a drop-down view of all the purchases.
The buying on Apple.com is also a one page affair. When you click on the buy button all the warranties attached to the products are displayed in a stream line.
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About a billion people access Appl.com daily in over 40 countries. According to Apple they have taken the best of their existing site and given a simple destination for buying and navigation.