Facebook launches new features which allow the Messenger app to send private messages by businesses.
Facebook announced that it will allow businesses to send private messages to users. The move comes as Facebook tries to push Messenger as a standalone app. Business will be able to message customers if only customers comment on their pages.
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Customers will also be able to send private messages to businesses. A private send message button will appear in the ads. From there by just clicking users can send message to the businesses.
The move will also allow Facebook to attract more small businesses. Medium sized businesses especially in countries such as India, Brazil and Indonesia will be keen.
The direct messaging may lead to increase in sale of businesses. If such a thing happens more users may be prone to using Facebook.
The new feature does not mean people will be badgered with unwanted messages. If a user does not want to see messages from businesses they can simply block them.
Badges on the responsiveness of message will also be given out by Facebook. Facebook will rate pages on their response speed. Pages which give back a response to customers within minutes will be termed very responsive.
According to Facebook the new feature will especially be valuable in the Southeast Asia. Facebook is trying to help the market in the region and in the process acquiring more users for itself.
Facebook revealed more than 40 million active business pages are currently present on Facebook. More than 1 billion users visit the pages on a daily basis. Especially people in the Thailand and Singapore regions. Their main way of communicating is turning out to be Facebook.
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