Coke execs have funded researchers who tend not to blame junk food for the obesity crisis. This is a well-thought-out scheme. It's meant to benefit the large soft drink corporation in the end.
Coca Cola is trying to promote a novel method of beating the obesity crisis. This is an alternative to obsessing over the number of calories consumed. Exercise and self-monitoring are preferred to the counting of calories.
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Now it has even teamed up with some top scientists in the field. And it is funding research aimed at proving the point. It is doing all in its power to prod the scientists into declaring a verdict in its favor.
Funding of the Global Energy Balance Network is being undertaken Coke. It’s not what you eat but what you do that matters. This is the new line of thought promoted by Coke. By blaming fast food and sugary drinks, the emphasis is on an ascetic denial of all the good things in life.
Instead of this vigorous exercise should be the cornerstone of an anti-obesity drive. But health experts are adamant. Coke is trying to let their criticism wash over its back like so much rain on an umbrella.
Sugary drinks are implicated in obesity and type 2 diabetes. The fact of the matter is that diet is paramount to disease prevention. You are what you eat. And exercise has a rudimentary role in weight loss. It influences your form a little.
It will not get rid of that beer belly if you are a man. Neither will it erase those huge hips if you are a woman. These food wars come amidst efforts by pressure groups to tax sugary drinks. They are also thinking of banning them from school environments. And children will not be having access to them.
This has raised the hackles of the Coke industry. Within the span of the last 20 years, the consumption of soda drinks has decreased by 25% in the United States, according to NYTimes. This may have led to the leveling of the obesity crisis.
Coke’s sales have seen a visible decline. And this is a good sign that the public is not stupid. It proves that people have minds of their own too. Coke is trying to stop its decline via the the most aggressive advertising campaign. It is gasping for air.
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From public relations to funding organizations, it is doing all it can to keep afloat. And that too in a nutrition-aware world. The company has even started websites on the Internet. They promote the idea that diet does not matter and exercise is of the essence. And three of the topmost scientists who have sided with Coke have spread the word.