After the initial failure in the premiere market Google is aiming even cheaper phones in the Southwest Asian market.
When Android One launched it seemed like an exciting program. The program consisted of cheap devices with standard Google software. The updating system of the devices was incredibly fast. But it seemed the Android One program did not take off as expected.
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Last year Android One launched in India. The program provided the locals with a relatively cheap smartphone option. The starting price was only $80 or Rs. 5000. Still the price proved to be a bit higher for most in India.
Google faced tough competition and Android One did not launch as expected. Google also faced supply problems. Customers interested in buying the Android One phones opted for other smartphones due to the delay, according to FT.
Reports suggest Google is planning to re-launch Android One in the Southwest Asia region. Google will be making relatively inexpensive smartphones. The smartphones will start from only $47 or Rs. 3000 in India.
The re-launch is being planned by Rajan Anandan. Anandan is the managing director of Android One in India. The Android One plan will also focus more in the non-English regional languages. In such regions local start-ups are dominating the market and Google plans to take a place. Google is also making new apps and services especially for the Indian market.
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According to Anandan Google isn’t only looking to sell their hardware. Google is planning on having the Billion Indians online on its platform. The reboot will be launched in the next few weeks. India is a growing market since many residents will be buying smartphones for the first time.