Google is planning to introduce an affiliate program for its Google Play app store, according to a new report. Sources tell 9to5Google that the said affiliate program is somewhat similar to Apple's affiliate package and that it is still in the early stages of development.
One particular source added that the affiliate program will initially apply to content sold via Google Play Movies and Play Music. Google will eventually extend the coverage of the program to Google Play apps and devices, such as the company's Nexus line.
Google is reportedly working with Performance Horizon Group, an online marketing company that Apple tapped in 2013 to bolster its affiliate program. In a statement to 9to5Google, Performance Horizon Group fielded questions by forwarding the email to Google Play's affiliate team for more information.
Interestingly, the email address of the affiliate team was labled “Play Affiliates Support,” bearing the address “firstname.lastname@example.org. Google did not comment on the report.
Affiliate programs are a great way to excite developers and consumers. These programs allow content developers to promote their content or app while earning a chunk of money from commissions. Apple has a successful affiliate program. Google, on the other hand, has yet to replicate the success.
It's worth noting that Google Play has more app downloads than Apple's App Store. According to app analytics firm, App Annie, Google Play downloads in the second quarter of 2015 are 85 percent higher than on the App Store, thanks to cheaper Android phones.
But the tables turn when it comes to revenues. Apple's App Store revenue (app purchases) is 70 percent higher than Google Play. This means that iOS users are spending more on app purchases. Apple's expansion in China, the world's largest market, is finally paying off.
Don't Miss: The Best HDR TVs
Don't Miss: iPhone 8: Everything You Need to Know