The social media post violates rules for drug promotion. It does not communicate the side-effects of the drug, claims Federal Drug Administration
Kim Kardashian and a drug manufacturer got in trouble after Kardashian promoted a drug on her social media accounts. The Federal Drug Administration issued a warning letter to the makers. It says the social media post is “false or misleading” since it’s not providing any information on drug’s side-effects.
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Kim Kardashian is five month pregnant with her second child. She recently promoted a prescribed drug through her social media accounts. The drug which is called “Diclegis” deals with vomiting, nausea and sickness.
“I tried changing things about my lifestyle, like my diet but nothing helped, so I talked to my doctor. He prescribed me Diclegis, I felt a lot better and most importantly, it’s been studied and there was no increased risk to the baby. I’m so happy and exited with my results.” Kardashian writes in the post. She also mentioned the links to the pill and its maker in the post.
Such endorsement deals are fairly common these days. But FDA believes that the post violates drug promotion rules since there is no word on risk information associated with the drug.
“The social media post is false or misleading in that it presents efficiency claims for Diclegis, but fails to communicate risk information associated with its use and it omits material facts. Thus, the social media post misbrands Diclegis within the meaning of Federal Food, Drug and Cosmetic Act and makes its distribution violative.” the letter reads.
A quick action was taken and post has been removed since.
Drug manufacturer Duchesnay also released a statement, claiming company “takes its regulatory responsibilities very seriously, and acknowledges that its communications, including in social media as in this particular instance, need to be in accordance with applicable rules and regulations.”
Diclegis is an FDA-approved drug and has been around since May 2013. The drug may cause a number of side-effects. The biggest is drowsiness which is risky for driving and for other activities which require mental alertness.
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Source: NBC News