Tinder takes the old rule that there is no bad publicity into the social media age. Yesterday's Twitter meltdown was likely fake.
Twitter lit up yesterday as users watched Tinder's Twitter account go on a 30 Tweet rant about a Vanity Fair story on the dating app. Tinder's Tweets criticized the author Nancy Jo Sales of not checking in with them on the story.
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Tinder got ridiculed for the meltdown and the media sided with Sales' on the story that tells the experience of Tinder users.
Now it turns out that the whole thing was likely a PR stunt. Ad Week reports that a Buzzfeed writer was tipped off before the Tinder Tweets got posted. Kroemer answered to a Tweet that asked who would approve Tweets when a brand is mad.
Tinder triggered with the Tweets a huge media coverage. Most of it was negative and questioned Tinder's action. That does not matter. The Vanity Fair article would have never gotten the exposure that it got through this social media stunt.
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Tinder has not yet responded to the report.