Tinder Meltdown On Twitter Was PR Stunt

Posted: Aug 12 2015, 11:13am CDT | by , in News | Latest Business News


Tinder Meltdown on Twitter was PR Stunt

Tinder takes the old rule that there is no bad publicity into the social media age. Yesterday's Twitter meltdown was likely fake.

Twitter lit up yesterday as users watched Tinder's Twitter account go on a 30 Tweet rant about a Vanity Fair story on the dating app. Tinder's Tweets criticized the author Nancy Jo Sales of not checking in with them on the story.

Tinder got ridiculed for the meltdown and the media sided with Sales' on the story that tells the experience of Tinder users. 

Now it turns out that the whole thing was likely a PR stunt. Ad Week reports that a Buzzfeed writer was tipped off before the Tinder Tweets got posted. Kroemer answered to a Tweet that asked who would approve Tweets when a brand is mad.

Tinder triggered with the Tweets a huge media coverage. Most of it was negative and questioned Tinder's action. That does not matter. The Vanity Fair article would have never gotten the exposure that it got through this social media stunt.

Tinder has not yet responded to the report.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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