The Tag Heuer smartwatch is supposed to be released this Fall. Will it have an impact on the smartwatch market during the crucial holiday shopping season?
In March Tag Heuer announced the Tag Heuer Carrera Wearable 01 smartwatch running on Intel hardware and Google's Android Wear platform. Tag Heuer CEO Jean-Claude Biver said back then that he hopes that Apple will sell millions of Apple Watches. This way there are more consumers that want something different. If this calculation remains to be seen.
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Tag Heuer will unveil the Carrera Wearable 01 at an event in New York on November 9. The price of the Tag Heuer smartwatch increased to $1,800.
So far Tag Heuer kept its Smartwatch under wraps. Besides announcing the Google and Intel partnership, Biver only dropped the name of the first Tag Heuer smartwatch. He said in an interview with Wareable: "There is no other choice for Tag Heuer than to have all its DNA, all its watchmaking emotion and flair into the connected watch. Somehow, one should not see from a certain distance the difference between a Carrera Heuer 01 and a Carrera Wearable 01."
The Carrera Heuer 01 is a new flagship Carrera watch in honor of Tag Heuer's founder Edouard Heuer. The CAR2A1Z.FT6044 TAG Heuer Carrera Heuer 01 has a retail price of about $5,000. The Android Wear version will be priced about $1,400 according Tag Heuer.
The Heuer 01 has a 45 mm case size and is overall a pretty big. This could allow Tag Heuer to integrate higher performing hardware and a larger battery.
With $1,400 the Tag Heuer Smartwatch is only $300 more expensive than the top of the line Apple Watch in the Watch Edition. While the Apple Watch design is more an understatement, the Tag Heuer Carrera Wearable 01 will be bold based on the Heuer 01 look.
Tag Heuer could find buyers if the functionality of the Wearable 01 is matching or better exceeding the top of the line Android watches.
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We expect Tag Heuer to unveil the Tag Heuer Carrera Wearable 01 in October. With sales start in November.