Silicon Valley programmers get free muesli and options. Chinese programmers get special attention from cheerleaders at their cubicle.
America is the home of Cheerleaders. There is almost no Football game without cheerleaders. Chinese startups found a new way to apply cheerleaders. Companies hire cheerleaders to motivate their programmers.
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A Facebook post on Trending in China is now giving direct insight into this phenomenon. The post says that this is a trend that Internet companies across China are embracing. A HR manager of an unnamed Internet company said that they hired three cheerleaders, because most of the company's programmers are male and terrible at socializing. The presence of the pretty girls has "greatly improved their job efficiency and motivation."
In May Internet giant Alibaba got criticized for a job ad that looked for a programmer cheerleader that resemble popular Japanese adult movie actress Sora Aoi. Alibaba has taken down the over the top offensively worded ad. This does not mean it stopped looking for cheerleaders for its programmers.
Steven Millward at Tech In Asia does a great job dismantling this questionable trend of hiring cheerleaders for programmings. Free muesli and options is way better and much less offensive.
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What is your take on Cheerleaders for the office? There are also male cheerleaders. Maybe this is an idea for the next Magic Mike movie: "Magic Mike Silicon Valley."