Microsoft has released two new Android app recently that basically say: "Look how cool Microsoft's app are and they are even better on Windows 10 Phones."
Microsoft has 70 Android apps released on the Google Play store. The latest two apps are marketing weapons that "attack" Android from within. Bing for Android brings a feature that preempts Google's planned On Tap Now. The Cortana app basically says, look this is what I can do on Android, I am much better on Windows 10 Mobile.
Don't Miss: Sam's Club Black Friday 2016 Details
The new Microsoft strategy to release their apps on Android and iPhones is powerful in many ways. It keeps consumers reminded that there is Microsoft even when they use Android. It helps people work with Microsoft Windows files on their phones and now the apps are marketing Windows 10 on the competing platforms.
Despite the business huge financial issues and layoffs caused by the Nokia acquisition, Microsoft's smartphone business is likely going to have the biggest growth jump yet this fall.
Windows 10 promises a seamless experience across devices. One user interface and one universal platform for apps make Windows 10 very promising. The Windows 10 mobile lags behind the desktop release and is right now in public beta.
Don't Miss: The Best HDR TVs
Microsoft is expected to unveil the rumored new Windows 10 mobile phones Lumia 950 and 950 XL in October. This will mark Microsoft's big chance to finally make a impact on the smartphone market.