Ford Collaborates With Foreigner For Rock Then Roll 4 UR School Initiative

Posted: Aug 25 2015, 7:57am CDT | by , in News | Cars & Vehicles


Ford Collaborates with Foreigner for Rock Then Roll 4 UR School Initiative
Credit: Ford
  • Ford and Foreigner Rock Then Roll 4 UR School initiative to start from October

High School choirs are been given a chance to submit a video clip of their performance for the chance to perform on stage at a concert with Foreigner.

The Ford Motor Company announced a new school fundraising program today. Ford already has a popular and much appreciated high school fundraising program, Drive 4 UR School. And it will now be partnering up with the famous rock band Foreigner. 

By doing this the company will create and host special choir fundraisers in a handful of states. This new initiative, Rock Then Roll 4 UR School, is going to take place in tandem with Foreigner concerts this October. 

Tracy Magee is Ford's experiential marketing manager. She stated that the company is happy and excited to partner with such an iconic and famous band. Both will provide support for high school choir programs. 

With this initiative the company is hopeful that local communities will be inspired. And these will support students and their passion for music. 

“We are delighted to partner with such an iconic and influential band like Foreigner to provide support and visibility for high school choir programs,” said Tracy. 

“Rock Then Roll 4 UR School is a unique iteration of our popular Drive 4 UR School and Drive 4 UR Community fundraising programs, and we’re hopeful it will inspire local communities to support students and their passion for music.”

In selected concert cities, high school choirs will be given an opportunity. They can submit a video clip of their choir performing the classic Foreigner song. The song is ‘I Want to Know What Love Is’. 

They will get a chance to perform the song on stage with the band at one of their concerts. The choir members will also be given the opportunity to rehearse for the performance. They will rehearse with a Foreigner band member at a local Ford dealership and also host a Drive 4 UR School event. 

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