Ford and UAW may bring back the Ranger midsize truck back to the US market.
From the looks of it, it seems that Ford Motor Co. is in discussions with UAW about bringing back the Ranger midsize pickup back to the US market. The company is also considering a new plan. It will build the Ranger truck at Michigan Assembly Plant near Detroit.
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Ranger will be built after production of the Focus and C-Max ends in 2018. Apart from that the company is alsa thinking of the production of the Bronco SUV at the plant. And the company has even filed a trademark application for the Bronco name in February. DetroitNews first reported about the news.
This proposal needs to be approved by Ford’s board of directors and the union. If this proposal is accepted it would benefit the automaker. Ford will get smaller and less expensive complement to the F-series. Ford has lacked it since discontinuing the US Ranger back in 2011.
Ford had shown a Bronco concept back in 2004 at the Detroit auto show. It has given rise to rumors that the vehicle would eventually return to the US.
Most probably the Bronco would be a version of the Ford Everest. Ford Everest is an Australian designed, body on frame SUV. It is manufactured in Thailand.
A rugged midsize SUV would allow Ford a better chance to directly challenge Jeep whose sales have been rising. In 2010 Ford had converted the Explorer to a unibody architecture. And it had helped the company quadruple its sales of that vehicle.
Now the UAW is currently negotiating a new wage and benefit contracts with Ford. UAW is also negotiating with Fiat Chrysler and General Motors. Jobs and employment security is a top priority.
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The union’s contract with Detroit 3 will expire on 14th September. The UAW leaders stated that they are quite confident that Ford will continue to operate the Michigan Assembly past 2019 with different products.