A live global event is being held by LucasFilm which will be streamed on YouTube and the ‘Star Wars: The force Awakens’ merchandise will be released.
The products of ‘Star Wars: The Force Awakens’ are all set to be unveiled next week. World’s first ever global live toy unboxing event will be held on YouTube. The event will be unfolding over 18 hours in 15 cities and 12 countries.
The event is going to cover the range of amazing merchandise revealed in a rolling New Year’s Eve style celebration. It will be featuring top digital stars from the Maker Studios network.
Lucasfilm President Kathleen Kennedy stated that the Star Wars toys have always been an important part. And these also play an important part in how the fans interact with the saga.
He explained that these toys have inspired many generations. These toys relive the experience of the movies and even to create new adventures.
“Star Wars toys have always played an important role in how our fans interact with the saga,” says Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”
This global event is all set to start on the morning of September 3rd in Sydney, Australia. And it will continue through Asia, Europe, North and South America and Canada. Leslie Ferraro, President, Disney Consumer Products also gave a statement.
He stated that over the course of the 18 hour long event many of Maker Studio’s biggest stars will be unboxing a new toy. A new toy from the Star Wars: The Force Awakens product line in a different city all around the globe. This he explained will be shared live on YouTube for all the fans.
“Over the course of 18 hours, some of Maker Studios’ biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube,” said Leslie Ferraro, President, Disney Consumer Products. “We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”
The event will be streamed live thanks to the Star Wars YouTube channel. It will kick off from the first unboxing in Sydney, Australia at 7:45 am local time on Thursday September 3rd. The grand finale will be held at Lucasfilm in San Francisco at 8 am on Thursday September 3rd.
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“We’re excited to be part of this first-of-its-kind initiative,” said Chris M. Williams, Chief Audience Officer, Maker Studios. “The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts.”