A new survey shows that 12% of Android users are tempted by the iPhone 6S.
New survey says that 12% of Android users are ready to switch to the iPhone 6S.
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The data comes from the Phoenix and SessionM's mobile insights platform, mXP.
More than 39,000 consumers responded to this one question micro-study that ran for 24 hours on August 11. The participants consisted of 42% Android users and 58% iOS users.
The question about the iPhone 6S purchase intent was sent across a network of over 12 million mobile device users that are users of the mXP platform.
Looking at the breakdown of the questions asked it shows that the 12% Android users are not sold yet on the iPhone 6S. 6% want to first see if the iPhone 6S reviews are positive.
There is always some Android users that are on the fence to jump to a newly released iPhone. If Apple could get 12% of all Android users to switch this fall it would be a huge sales boost. We doubt though that this will be the case.
Apple is expected to unveil the iPhone 6S at an event on September 9.
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The survey platform offered by Phoenix and SessionM provides marketers with real-time insights quickly, acquiring more than 275,000 responses each day, allowing for accelerated delivery of decision-making information and answers to critical questions.