The new Apple TV 4 is rumored to sell for under $200. This is more than double the price of the current Apple TV, but still lower than the price of the first Apple TV released in 2007.
The Apple TV will make the transition from a "hobby" to a full member of the Apple eco-system this fall.
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Apple will unveil the new fourth generation Apple TV at the September 9 event if rumors are to believed.
Over the weekend a report surfaced that the new Apple TV will be more than double the price of the current Apple TV 3.
9to5Mac's sources say that the price is below $200 and Apple is still deciding between $149 and $199.
This new higher prices are still much lower than what the original Apple TV price was.
Apple introduced the Apple TV 1 in 2007. It had a hard-drive and required PC with iTunes to work. In 2008 a software update made the Apple TV 1 independent from a PC.
Apple offered the Apple TV 1 in a 40GB and 160GB version priced at $229 and $329.
Apple introduced the Apple TV 2 in 2010 with the design used up to today.
The Apple TV 2 came with the $99 price-tag that stayed until 2015, despite the upgrade to the Apple TV 3 in 2012. In 2013 Apple released a hardware optimized version with the Apple TV 3 rev A.
In March of this year Apple dropped the price of the Apple TV 3 to $69 in sync with the launch of HBO Now on the Apple TV.
The new Apple TV 4th Gen is going to be a major update. For the first time the Apple TV will support the App Store.
This will make the Apple TV a universal device taking control over homes. Home automation, media, TV and games will be available on the new Apple TV.
The Apple TV will become a full member of the Apple device family. What is that worth to consumers?
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A $200 price seems reasonable. A $149 price will though drive adoption much faster.