How Tim Cook is changing Apple's relationship with Washington.
Tim Cook is the CEO of Apple, which is most admired and valuable company in the world today. But unlike his predecessor, Mr. Cook is taking a more proactive approach in dealing with the power players inside the beltway.
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In a recent profile of the 54-year old leader, Politico senior technology reporter, Tony Romm, writes about how Tim Cook has skillfully dealt with the constant pressures at Washington. The piece also details the challenges that Apple has faced, including a probe into its business practices, e-book pricing, and surveillance.
Little has been known about Mr. Cook, who is openly gay and a supporter of human rights. Apart from his expertise in logistics, production, and supply, he also brought Apple closer to Washington. In December 2013, Tim Cook secretly met with attorney general Eric Holder at the White House.
Cook and Holder mused sensitive topics including security and privacy. Mr. Cook's willingness to confront Washington over these issues shocked many politicians. Holder, for instance, found Cook to be very different from the late Steve Jobs, who saw Washington as manipulative.
As a result, Apple's relationship with the nation's capital has improved. At the height of the Edward Snowden controversy, Mr. Cook met with members of Congress, questioning the relevance of America's tax code in today's connected world, and calling for changes in how the NSA conducts its surveillance on citizens.
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Apple, along with Facebook and Google, successfully convinced the government to restrict scooping. Mr. Cook's strong support for social justice and gender equality influenced Congress to pass a bill that ensured workplace protections for lesbian, gay, bisexual, and transgender employees. You can read more about the story here.