Apple is reportedly introducing an evolved version of Force Touch on the iPhone 6S with three touch types. Can users handle the complexity?
They are rare, but they do happen. Failures. Reports of a new 3D Touch Display to be introduced on the iPhone 6S raise concerns. Apple is taken to the Force Touch display introduced on the Apple Watch and the new MacBook to the next level. Can consumers handle it?
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The 3D Touch Display supports three types of touches according to 9to5Mac: Tap, Press and Deep Press. While the saying "All good things come in threes" is true in most cases, the added complexity of a second type of press could be confusing.
The new touch gestures in iOS 9 are supposed to offer short cuts and access to contextual menus. The functionality of press and deep press needs to be in a meaningful relationship to be not confusing.
A press could reveal a contextual menu, while pushing harder would directly trigger an action. The question is what action that is. 9to5Mac has revealed last month usage examples of the 3D Touch Display that are not completely conclusive.
For instance a user can Force Touch on a destination on Maps to begin turn-by-turn directions right away saving two steps. There is not yet information about if this direct jump to turn-by-turn is on press or deep press.
There is also concern about the updated Taptic engine that provides haptic feedback. The iPhone 6S would be able to give physical feedback on touch. Too many of these vibrate effects can quickly make a user experience unpleasant.
Apple is set to unveil the new iPhone 6S on Wednesday, September 9. If 3D Touch Display is real then there will be glossy demonstrations that make the new possibilities look impressive. The real test comes when consumers get their hands on the new iPhone 6S to start Tap, Press and Deep Press during their daily routine.
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The iPhone is the most important product in Apple's product portfolio. If anything goes wrong, it immediately has a huge impact on the company value. The smallest things can trigger consumer rejection. A recent example is the missing start menu in Windows 8. It was a disaster for Microsoft. Now Microsoft had to bring the start menu back in the new Windows 10.