New study finds that most content published is not shared on social networks and not linked from other sites. Most content is therefore worthless.
Today's web is "over published." I have been publishing online for over twenty years now. Getting attention and recognition for content has never been more difficult than today. Now a new study reveals that most content published is just plain worthless.
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SEO company Moz and social analytics firm Buzzsumo partnered to analyze 1 million articles. A randomly selected sample of 100,000 articles contained 75% articles with no external link. 50% of the articles had 2 or less social interactions.
Either most content is bad quality or publishers fail to market content successfully. Another reason that we encounter every day is link fatigue and by passing. Especially news outlets have to deal with not getting attributed for being first to report or finding an original source. This has been a growing trend in the past couple of years.
The study also found out that there is no correlation between social shares and links. So even a story is going viral on social media, it does not mean that people are linking to it.
Specific types of content are more inclined to get shared, while other types are more likely to get linked. Entertainment videos and quizzes are far more likely to be shared than linked to.
List posts and videos get much higher shares than other content formats. In terms of the all important links, list posts and why posts have a higher number of referring domain links than other content formats on average.
85% of the analyzed articles are less than 1,000 words long. The study found though that articles that are longer than 1,000 words get consistently more shares and links.
The take away for publishers from this depressing look at online content is that the type of content is the deciding factor about getting links or shares. Long form content over 1,000 is increasing the chances of getting shares and links. Finally, there is no correlation between shares and links.
Moz and BuzzSumo have published the findings in 30-page research report.
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