What makes many people choose a traditional Mexican restaurant over Taco Bell? Well, the fast food company seems to think that alcohol may be the answer, and they are testing out their theory in Chicago and San Francisco!
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The chain will open a location that has a full bar, serving wine, beer, sangria, and frozen drinks in Chicago, making it the first time that they will have alcohol on the premises in the US. According to NBC News, they will have alcoholic drinks of vodka or tequila mixed with their famous Mountain Dew sodas.
They will also have different types of foods than you might expect to find - they are focusing on modernizing what they do with a tapas-style menu, trendier decorations, and open kitchens. However, they will still have all of the burritos and tacos that fans have come to love.
"You will literally be able to see the food" before it's prepared, said Meredith Sandland, Taco Bell's chief development officer. "(Customers will be) able to see all the beautiful ingredients."
Later this month, Taco Bell will open a second restaurant in San Francisco, though it won't have sangria or mixed drinks - only beer and wine.
Taco Bell isn't alone in making the move to alcohol - some Chipotle locations serve margaritas and Starbucks has announced that they will serve wine, beer, and small dinners at certain locations.
The move shows a refocusing, in part, of Taco Bell, who wants to move toward more urban areas - 99% of Taco Bells are in suburbs, but they hope to add nearly 1,000 new locations in the next ten years, most of them being urban and serving alcohol.
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The restaurants will be called "Taco Bell Cantina" to set themselves apart.