Snapchat tries to capitalize on core feature.
What is the best way for an app that is already very successful to improve on performance without adding new features that faithful users hate? Actually listening to them and giving them what they want - with a bit of a twist. One of the common complaints about Snaps on Snapchat is that they disappear far too quickly and people can't really get a good look at them. With a new paid feature that was rolled out today, that might not be the case anymore.
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Snapchat announced that users of the red-hot messaging app can now purchase replays of any Snap they wish at $1 for three replays. This will allow fans who like to watch their favorite stars to connect on a more personal level, and also help with things like making plans or getting instructions. There is one little thing (besides the money) however, you can only replay a specific Snap one time - so you won't be able to watch certain ones repeatedly.
According to USA Today, this feature does mark quite a major shift for Snapchat, which has become famous on the idea that your pictures aren't out there forever - and you know if someone takes a screenshot that would allow them to be. The app has spawned a series of related services and apps, some that don't really work, dedicated to allowing users to hold on to Snaps on a permanent basis.
Overall, Snapchat is definitely looking into new ways to make money as their valuation skyrockets. They had already added ads to the app and, according to Bloomberg, was in talks with Chinese e-commerce giant Alibaba on a funding round that would value the company at $10 billion.
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As if that wasn't enough, Snapchat also added in some new lenses that will help to spruce up those selfies.