Project Aura Aims To Reinvent Google Glass

Posted: Sep 19 2015, 3:19am CDT | by , in News | Technology News


Project Aura Aims to Reinvent Google Glass
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Google may have failed to bring its controversial head-mounted wearable to the masses, but it doesn’t mean that the company will stop making another device. Google’s upcoming wearable, dubbed Project Aura, is looking to reincarnate Google Glass, reports Business Insider.

Google also acquired the necessary talent to bring the project into fruition. Sources said that the company already hired the majority of the talent required. Most notably, three employees from Amazon’s Lab126 have joined the project.

One of them is Dima Svetlov, who previously worked on Amazon’s TV streaming device. He is currently the software development manager of Project Aura, sources said. Another ex-Amazon employee is Amir Frenke, who now acts as the director of software development for Project Aura.

Meanwhile, Tina Cen, who left Amazon in August, now serves as the manager of technical program management at Project Aura. She previously worked on Amazon’s Echo smart home assistant and TV streaming box.

Google also hired Jessica Bailow to recruit more talents. Adrian Wong, who defected to the Facebook-owned Oculus startup, silently returned to Google in June. Apple veteran Max Ratner has joined Project Aura as well. Leading the group is the fashion industry veteran Ivy Ross, who also led the Glass team last year.

Project Aura remains a mystery as of this writing, although there are speculations that the wearable is geared to becoming a VR (virtual reality) device. Sources said that the project, which started in June, will operate under Google instead of becoming a standalone company.

There’s also a possibility that the program will be integrated into Google’s Nest smart home business. Tony Fadell is reportedly overseeing the project. Operating under Google makes sense. The Alphabet company is also working on similar projects such as Cardboard and Soli. Google didn’t comment on the report.

Source: Business Insider

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The Author

<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.




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