T-Mobile CEO John Legere revealed that the carrier saw new iPhone pre-orders grow by 30%. This likely means T-Mobile cracked the 1 million units milestone.
T-Mobile is more aggressive than ever in trying to get iPhone customers. The carrier has announced big discounts on the iPhone 6S ahead of the pre-order. As reported, T-Mobile CEO John Legere upped the ante with an additional iPhone 6S deal for trade-ins. The new deal gets the iPhone 6S into hands of customers who turn in an iPhone for a mere $5 per month.
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Legere also revealed on Twitter that iPhone 6S pre-orders are up 30% compared to last year. We did some digging and analysis to find out what a 30% increase means in the number of pre-ordered iPhone 6S units.
In the 3rd quarter report of 2014 that contains the iPhone 6 launch, T-Mobile reported a the best ever branded postpaid customer adds of 1.4 million. Included in this number are not just new iPhone 6 customers. To get to the iPhone 6 number we can get guidance from T-Mobile's new customer adds in previous quarter. In Q2 of 2014, T-Mobile added about 700,000 customers on contract.
We can assume with relative accuracy that the growth comes from the iPhone 6. This means T-Mobile sold 700,000 iPhones last year. Increasing that number by 30% results into 910,000 iPhone 6S units.
The increase in T-Mobile's new iPhone sales might not be found at other carriers. Growth rates at Verizon and AT&T might be flat as T-Mobile poaches their customers.
Apple has said that iPhone 6S pre-order for the first weekend had been on track to 10 million. Since then Apple has said nothing about the iPhone 6S sales numbers.
On Friday, September 25, the iPhone 6S and iPhone 6S Plus is shipping and will be on sale in Apple and other stores.