LG is bringing its lightweight ultrabooks to the United States. The LG Gram series have been widely accepted in South Korea and other countries in Asia. But their arrival in the US today will be closely watched, as LG attempts to challenge Apple’s dominance in the laptop market.
The LG Gram has two models: one with a 13.3-inch display and another with a 14-inch display. The larger model has the option to use a Core i7-5500U chip, which can go from 2.4GHz to 3.0GHz. The standard offering of the two models is the 2.2GHz Broadwell Core i5-5200U that can go up to 2.7GHz.
The ultrabooks will have 8GB of DDR3L memory and 128GB of SSD storage. The Core i7 model doubles the storage capacity to 256GB, which is great. LG claims that the battery lives of the 13.3-inch and 14-inch ultrabooks can last up to 7.5 hours. It’s decent, but insignificant. They also support the latest connectivity standards, including Bluetooth and Wi-Fi as well as extra ports for USB 3.0, microUSB, and microSD.
But the main selling points of the LG Gram ultrabooks are its thin and lightweight design. Gram literally means the metric unit. All models weigh 2.16 pounds, which is lighter than Apple’s MacBook Air. Although it takes more than cutting weight to beat a MacBook, customers who prefer Windows over Mac OS may end up buying these ultrabooks.
Which brings us to the next selling point: Windows. The important thing to remember is that LG is selling these ultrabooks at Microsoft retail stores, classifying them as Signature Editions of Microsoft. This means the ultrabooks will have no bloatware installed—a huge advantage over laptops that come preinstalled with unnecessary and annoying software.
Another selling point is Windows 10. LG has perfectly timed the launching of the LG Gram series in the US with the momentum of Windows 10. I’ve personally tested Windows 10 on my laptop and it’s definitely the best Windows version to date. The experience is simpler, yet better.
The 13.3-inch model costs $899 while the 14-inch ultrabook costs $999. The Core i7 version costs $1,399.
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