The movie’s premiere was held in L.A on September 29th and featured a video message from First Lady Michelle Obama.
Davis stated that he thought about his own daughters when making the movie. He explained that he always makes a movie with a certain audience in mind. The premiere was held at AEG’s Microsoft Theater which hosted about 7000 female students.
The premiere was arranged by the LA Fund. The project LA Fund aims to empower high school girls from around the city to highlight and solve problems in their communities.
Girls Build LA is also endorsed by the First Lady Michelle Obama. She had also contributed a special video message to the premiere. The premiere also contained appearances from Guggenheim and Los Angeles County District Two Supervisor Mark Ridley-Thomas.
Apart from that, activist Dolores Huerta was also present. Malala herself could not be at the premiere as the 18 year old was at school in London. In New York, the film benefited from celebrity traction courtesy of attendees. These included Scarlett Johansson, Alicia Keys and soccer player Hope Solo.
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Davis told THR that the story of Malala is being embraced because it’s different from the story of girls around the world. He explained that what girls are going through in Syria is exactly what Malala went through. So these girls are refugees just like Malala and so they can connect with her.