Amazon stops selling the best-selling streaming boxes from Google and Apple, because they do not support Amazon Prime.
Over the past years the Google Chromecast and the Apple TV have been in the top 10 best-selling products on Amazon on a regular basis. Amazon had often the best deals on these two streaming devices. Just weeks ahead of Black Friday 2015, Amazon is removing all Apple TV and Chromecast listings.
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Amazon informed marketplace sellers via an email that it will stop selling Apple TV and Chromecast. No new listings for the devices will be allowed and posting of existing inventory will be removed by October 29.
Bloomberg quotes from the email: ""Over the last three years, Prime Video has become an important part of Prime," Amazon said. "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."
This move will hurt Apple and Google. Amazon is a huge sales channel. Now they need to scramble to find other retailers to pick up the slack. The other option for Apple and Google is to allow Amazon Prime on their boxes. This is a valid option. It is great for consumers as it gives them choice which box to get. Eventually this is even bad for Amazon as it could impact the sales of Fire TV and Fire TV Stick.
If the new Apple TV would support Amazon Prime, I would not buy a Fire TV stick.
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The all important Holiday shopping season with the Black Friday and Cyber Monday sales frency is ahead. The timing of Amazon's announcement is not ideal for Apple and Google, but also bad for consumers. Amazon will not offer Black Friday deals on the Apple TV and Chromecast. Last year Amazon had a special Apple TV deal on Black Friday and the Google Chromecast was on sale for a low $22.99.