Is Facebook going to replace YouTube, and can you get a piece of the action?
When you are scrolling down your Facebook news feed, you tend to see a lot of videos that you didn't really know you were looking for. However, now you might be able to find all of the videos that you are definitely looking for. Facebook is testing a Video Feed that highlights all of the videos that were shared by pages, friends, Likes, and those videos that are trending.
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According to a report from Tech Crunch, the feed would go down near the messenger button on the iOS app, but there aren't many people who are seeing it so it likely isn't a done deal.
The videos feed is similar to YouTube's feed, simple and clean with suggestions and comments from other users. This feature also offers picture-in-picture options for video and the ability to save the videos for later, all within your account.
Facebook appears to be determined in growing themselves as a video giant, as they released new 360-degree, VR-style videos and live streaming options. Suggested videos are already available for most iOS users, but few android users.
Without any of these features, Facebook had 4 billion views a day in April and have been steadily working to 5 billion. That number means that Facebook should be able to gain a ton of revenue from ads.
Just like with YouTube, which has made celebrities out of people like Jenna Marbles, Miranda Sings, and Tyler Oakley, Facebook is already looking for content creators to bring more and more people to the platform by offering them a cut of the money they make for ads. Chances are it wll also be lucrative for music videos and movie trailers.
When asked how content creators will work with Facebook, employee Will Cathcart said, “I think the model will give the original creator a lot of options.” He went on to explain, though these features aren’t fully confirmed for the final product. “One option is ‘this content, I don’t want it on Facebook so take it down or block it from being uploaded.’ Another is ‘this is great that this content is on Facebook. I want to know how many people watch it, and if there’s a revenue share, then yeah, I want revenue'” Cathcart said.
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So is Facebook going to overtake YouTube? Probably not - millions of people (teens and millennials, mostly) already frequent YouTube on a daily basis, and it is unlikely that will change.