Football star Tom Brady is now wearing Tag Heuer watches.
For a change here is some positive Tom Brady news. After the whole deflate gate scandal, Swiss watch maker Tag Heuer still thinks Tom Brady is a great brand ambassador. Tag Heuer announced today that the star quarterback of the New England Patriots, and four time Super Bowl champion, is now part of the Tag Heuer family.
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TAG Heuer and Tom Brady celebrated the announcement in New York City on Tuesday night at the launch event for the new Tag Heuer Carrera - Heuer 01.
Tom Brady did not just present any Tag Heuer watch. He kicked off his brand ambassador job presenting the new Tag Heuer Carrera - Heuer 01; a watch that honors the brand's heritage and symbolizes the evolution of the Calibre 1887.
The Carrera – Heuer 01 is the first of a new collection that will feature a new case, construction, design and calibre. The dial side reveals the chronograph controls and an openwork date disc while the case-back includes a red column wheel, and a skeleton chronograph bridge. The piece also features a new generation TAG Heuer case, made from steel for greater shock resistance. The construction has progressed from the traditionally used single piece to modular with twelve different components, allowing for an infinite combination of materials, colors, treatments and finishes. The look is finished with a black perforated rubber strap.
Mr. Biver and Brady were joined by actress Molly Sims, who served as the MC for the night, as well as DJ Eve, whose original set further added to the party atmosphere.
Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, stated: "We are thrilled to have Tom Brady as a representative of TAG Heuer and are looking forward to taking part in the beloved tradition of American football. Tom embodies the principals of perseverance, strength, and illustrates an unwavering commitment to excellence in the face of pressure. He personifies the #Don'tCrackUnderPressure mindset."
Tom has put deflate gate behind him. He is not going to seek revenge on the Colts for deflate gates and just wants to play great Football. "The way to do that is to go score as many points as possible, and that takes a lot of execution and communication with teammates in practice so that's what I'm focused on," he said in a NFL interview yesterday.
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Tag Heuer is getting closer to reveal their first smartwatch. On November 9 the $1,800 Tag Heuer Connected Android Wear smartwatch will be unveiled in an event in New York.