Amazon has a new best-selling product with the new Fire Tablet.
The Fire Phone was a big failure for Amazon, but now the company has another wining gadget on their hands. Amazon surprised last month with the introduction of a $50 tablet. Consumers love the idea of a bargain Amazon Fire tablet. The 7-inch tablet with 8GB RAM is now the best-selling product in the Electronics section of Amazon.
The tablet beats the Fire TV Stick, Amazon Echo (Surprisingly ranked 3rd) and the Kindle Paperwhite.
Amazon can't keep up with the demand. The next wave of Fire shipments is in stock on October 24. Amazon also sells the Fire tablet as a sixpack. With the code FIRE6PACK, buyers pay for 5 and get the 6th tablet free.
We already predicted that the $49.99 Fire tablet would be bad news for the bargain tablets offered by Walmart. Amazon has established itself as strong brand for tablets. Consumers believe they get a hassle free tablet for 50 bucks that they can give to their kids or grandparents.
The only compromises are that there are home-screen ads (Amazon Special Offers) and that the full value only unfolds using Amazon's content services. For consumers that anyway are already Prime members, the bargain tablet is a no-brainer and they do need to look at other bargain tablet alternatives.
The Fire tablet includes a 1.3Ghz quad-core processor, 7-inch IPS display, front- and rear-facing cameras, 8GB storage, up to 128GB of expandable storage, Amazon features and services, and access to the Amazon services. The specs are basic, but sufficient for casual use. Goeffrey A. Fowler at the Wall Street Journal calls the Fire the paperback of digital entertainment in his Fire review. It is good enough to consume content, like a paperback book. It has not the value of a Fire HD or iPad, but it works.
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We predict that the Amazon Fire Tablet will stay the best selling product in the Amazon Electronics category throughout the Black Friday and Holiday shopping season. The Fire tablet will be the most popular stocking stuffer and bargain tech gift this holiday season. The Fire tablet is available on Amazon.com.