The television ad is the first in a series of ‘The Specialists at Ford’ campaign has been released. Watch below.
The highly anticipated Ford ad featuring Dwayne Johnson was released today. The ad is a part of a ‘The Specialists at Ford’ campaign.
Many more ads are slated to be released featuring the action hero Dwayne Johnson. Johnson known as ‘The Rock’ due to his WWE career is also a producer and a business entrepreneur.
The ad for television is a 30 second clip. In the clip Johnson is shown as the leader of an elite Ford crew. The crew comprises of the best Ford technicians and service advisers. The crew is shown together with Johnson.
According to Ford the team has all the requisite training and the tools to provide the best Ford services. The ad is a way to show a customer taking their Ford vehicle to the local Ford dealership is an ideal move for them.
Johnson was previously announced as the brand ambassador of Ford’s new campaign. At the time Johnson seemed very excited. Johnson shared his partnership with Ford started when he was 15 years old and bought his first Ford classic ’77 blue Thunderbird.
According to Johnson he has been a Ford man ever since then. Johnson also shared he will be representing the service department of Ford in the new ad campaign. The ads will highlight the Ford individuals committed to taking care of customers.
Johnson will play the ‘Specialist’ in the upcoming ads too as he has a multi-year deal with Ford. The campaign will soon release radio, digital and social spots.
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